About Delphio
Delphio is an independent marketing effectiveness and foresight platform for growing businesses and for the agencies and media owners that work with them.
Its AI agents handle data validation and model building, its specialists review every model, and clients can choose between a self-serve platform and analyst-led studies.
The name is inspired by the Oracle at Delphi, where the ancient Greeks sought guidance before major decisions. Delphio’s approach is grounded in evidence rather than prophecy.
Paul Sturgeon
Paul Sturgeon, co-founder and responsible for Customer Value & Engineering, has more than 25 years’ experience in media analytics and effectiveness. Most recently he led marketing effectiveness for Western Europe at NIQ and has previously held leadership roles at Kantar, Amazon Ads and WPP Media. Earlier in his career he worked at Omnicom’s Manning Gottlieb OMD and BrandScience.
He is an IPA award winner and judge, and co-author of industry guides.
Jeremy Pounder
Jeremy Pounder, co-founder and responsible for Commercial and Operations, has more than 25 years’ experience in insight, analytics and media futures, including leadership roles at PHD, WPP Media, Virgin Atlantic and LADBible Group.
He holds an MA in AI Ethics from Birkbeck, University of London, and his recent publications include IAB UK’s State of AI in Advertising (2026).
