Independent marketing foresight
Invest with confidence in an uncertain world
Invest with confidence in an uncertain world
Invest with confidence in an uncertain world
Effectiveness measurement and scenario planning for scaling businesses. AI builds the model. An expert signs it off.
Effectiveness measurement and scenario planning for scaling businesses. AI builds the model. An expert signs it off.
The Delphio planner, shown with illustrative data
The Delphio planner, shown with illustrative data
Every platform claims the sale. They can’t all be right.
Fast, trusted, affordable. No trade off, get all three.
AI tools alone
Fast: yes
Trusted: no
Affordable: yes
An econometrics agency
Fast: no
Trusted: yes
Affordable: no
Delphio
Fast: yes
Trusted: yes
Affordable: yes
How it works
Experts at both ends. AI in the middle, where the heavy lifting is.
EXPERT
1. Scope
We pin down what to measure and which decisions the answer must inform.
AI AGENTS
2. Build
Agents prepare your data and fit the model, testing every channel in and out.
EXPERT
3. Sign off
An expert checks the model before any figure reaches you.
YOU
4. Plan
Test budgets and scenarios in the planner, and take the plan to your board.
Every forecast is uncertain. Ours tell you by how much.
Each figure Delphio gives you comes with its range, so you know how far to lean on it.
What most tools tell you
Next year’s plan: +£1.3m
What Delphio tells you
Next year’s plan: +£1.1m to +£1.5m
Illustrative example
See the planner
Shown with illustrative data.
What really drove sales, by channel
Hatched where the data can’t pin a channel down, with its range one click away.
Where the next pound works hardest
Each channel’s response curve, its range shaded, today’s spend marked.
Last year plus 5% is not a media plan.
Same budget. Spent where it works.
The planner moves money between channels and weeks to get more from what you already spend.
Today’s plan
Search 45%
Social 15%
TV 30%
Other 10%
Optimised plan, same budget
Search 34%
Social 26%
TV 30%
Other 10%
Search −11 pts · Social +11 pts · TV and Other unchanged
Illustrative example
Built for three groups
Advertisers
Make the budget case in your CFO’s terms.
What each channel really contributes, how much to spend in total, and how the plan holds up as conditions change.
Agencies
Independent evidence for every client.
Proof of what your planning delivered, for reviews, renewals and pitches, without building an econometrics team.
Media owners
Proof advertisers will accept.
Your channel’s sales impact, measured alongside the rest of the plan, and the case for a bigger role on it.
Two ways to work with us
The platform
Measurement and scenario planning you run yourself, with every model signed off by an expert.
Consultancy
An expert-led study for one big question: a channel under review, a board budget case, or proof of what a channel delivers.
Join our founding clients
“Delphio offers a compelling proposition: the rigour of expert econometrics at the speed and cost a business like ours needs. They’ve transformed our understanding of what our marketing delivers and helped us make decisions about future investment with confidence. They’ve been great partners to our in-house media team throughout.”
Don Brennan, Chief Commercial Officer, The AA (Ireland)
Plan your next budget round with confidence.
Every platform claims the sale. They can’t all be right.
Fast, trusted, affordable. No trade off, get all three.
AI tools alone
Fast: yes
Trusted: no
Affordable: yes
An econometrics agency
Fast: no
Trusted: yes
Affordable: no
Delphio
Fast: yes
Trusted: yes
Affordable: yes
How it works
Experts at both ends. AI in the middle, where the heavy lifting is.
EXPERT
1. Scope
We pin down what to measure and which decisions the answer must inform.
AI AGENTS
2. Build
Agents prepare your data and fit the model, testing every channel in and out.
EXPERT
3. Sign off
An expert checks the model before any figure reaches you.
YOU
4. Plan
Test budgets and scenarios in the planner, and take the plan to your board.
Every forecast is uncertain. Ours tell you by how much.
Each figure Delphio gives you comes with its range, so you know how far to lean on it.
What most tools tell you
Next year’s plan: +£1.3m
What Delphio tells you
Next year’s plan: +£1.1m to +£1.5m
Illustrative example
See the planner
Shown with illustrative data.
What really drove sales, by channel
Hatched where the data can’t pin a channel down, with its range one click away.
Where the next pound works hardest
Each channel’s response curve, its range shaded, today’s spend marked.
Last year plus 5% is not a media plan.
Same budget. Spent where it works.
The planner moves money between channels and weeks to get more from what you already spend.
Today’s plan
Search 45%
Social 15%
TV 30%
Other 10%
Optimised plan, same budget
Search 34%
Social 26%
TV 30%
Other 10%
Search −11 pts · Social +11 pts · TV and Other unchanged
Illustrative example
Built for three groups
Advertisers
Make the budget case in your CFO’s terms.
What each channel really contributes, how much to spend in total, and how the plan holds up as conditions change.
Agencies
Independent evidence for every client.
Proof of what your planning delivered, for reviews, renewals and pitches, without building an econometrics team.
Media owners
Proof advertisers will accept.
Your channel’s sales impact, measured alongside the rest of the plan, and the case for a bigger role on it.
Two ways to work with us
The platform
Measurement and scenario planning you run yourself, with every model signed off by an expert.
Consultancy
An expert-led study for one big question: a channel under review, a board budget case, or proof of what a channel delivers.
Join our founding clients
“Delphio offers a compelling proposition: the rigour of expert econometrics at the speed and cost a business like ours needs. They’ve transformed our understanding of what our marketing delivers and helped us make decisions about future investment with confidence. They’ve been great partners to our in-house media team throughout.”
Don Brennan, Chief Commercial Officer, The AA (Ireland)
